This Case is aboutÂ GOVERNMENT, INTERNATIONAL BUSINESS
PUBLICATION DATE: September 19, 2012 PRODUCT #: 813074-PDF-ENG
SMARTBITES (A) case solution
The instance describes a Turkish brother-sister team that are assessing the the alternative of acquiring and managing a franchise of a U.S. bakery/cafe in Turkey. This alternative is being compared by them of just starting a similar company to that.