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PUBLICATION DATE: September 30, 2010 PRODUCT #: TB0237-PDF-ENG
Smart Union Group (Holdings) Limited-A (Short) Toy Story case solution

Smart Union Group (Holdings) Limited was pre-occupied in the production of recreational and educational toys and gear for OEMs such as Mattel, Hasbro, and Megablocks. The business’s production facilities were found in Guangdong Province, China, while approximately all the business’s sales were made in the U.S. and Europe.

The firm went public with an IPO listed on the Hong Kong Stock Exchange in September 2006. From 2003 to 2007, the business’s sales revenues rose from HK$479 million. The rapid growth of the firm was funded by issuing equity and getting short term bank loans. In a silver mine in Fujian Province, Smart Union invested in 2007 to enlarge its functional range, and to counter the impact of price increases in commodities used in creation.

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