SMA Micro Electronic Products Division 2018 Case Solution & Answer

SMA Micro Electronic Products Division 2018 Case Study Help

Bargaining Power of Supplier

There are many factors that affect the bargaining power of suppliers. The buyer has the power to choose a supplier. For instance, the company may not have a long-term contract with a supplier, so switching suppliers are not obligated to deliver specific quantities and pricing. A supplier can easily switch suppliers if there’s a shortage of products in a particular category.

Bargaining Power of Buyer

In the Microelectronics Industry, a single large company has little bargaining power, so suppliers are more likely to have a high level of demand. However, a smaller or mid-size firm has less bargaining leverage. This is because of the limited number of players. This means that a smaller firm cannot put too much pressure on its supplier to increase its prices.

Unlike other industries, the microelectronics industry has very high levels of competition, which can lead to a higher level of price elasticity. Suppliers often face tough competition, and it is unlikely that they’ll be able to impose low prices if the buyers don’t match their demands. While the size of a microprocessor manufacturer can influence its price, there’s a lot of flexibility in how much it pays for a chip.

VRIO Analysis


Besides human and capital, technology and culture also affect the industry. Consumer activism impacts consumer attitudes and the company’s CSR initiatives. Environmental regulation and property rights affect SMA. Companies need to invest in infrastructure and product innovation to enter new markets. The VRIO and the VRIN both have an impact on the market. But, the SMA microelectronics division has a strong customer base, and it is the only company that can compete with suppliers and consumers alike.


In addition, SMA Micro Electronic Products Division needs to improve its resources and capabilities. They should be able to expand in other countries. Hence, the SMA Micro Electronic Products Division needs to grow to meet its market potential. In terms of efficiency, the SMA Micro Electronic Products Division has weak resources. This means that the company must improve its ability to meet customer demand. The SMA Micro Electronic Products Division should strive to increase its market share.

Sustainable Competitive Advantage

The competitive environment is a crucial factor for the company. This includes the product, price, and place. In the current market, the SMA Micro Electronic Products Division A needs to develop a strategic marketing plan to create a sustainable competitive advantage. The marketing mix is composed of the following four elements: the product, the price, and the place. Ultimately, the marketing mix helps SMA Micro-Electronics to create a sustainable competitive advantage.

In this scenario, the MEPD is a diversified business, which focuses on a single product. Moreover, it provides services in a variety of industries. The company has a wide range of product lines, and a wide geographic spread. The company has a diverse customer base that offers a variety of products. This is the main reason for its success.


The company’s overall performance was affected by weak capabilities and resources, which affected its ability to meet market demands. Despite these limitations, SMA Micro Electronic Products Division’s business model is sound and is aligned with industry trends. However, the division could use some additional investment to improve its financial performance. It could be an excellent opportunity for a company if it can take advantage of the prevailing market conditions.

SMA Micro needs to develop a mobile strategy that is consistent with its overall strategy. While its home market marketing strategy has been effective, it would not work in new markets. The company needs to shift focus from profitability to scale. Once that’s in place, MEPD can create a more balanced SWOT analysis. A strategic vision should be in place to improve the organization’s performance.


A business plan should focus on identifying the opportunity. The opportunity can be the same for all companies. But one key difference between them is the opportunity. A strategic plan is a roadmap to a business that will help the organization reach its goals and remain competitive. In addition to this, it is critical to consider the industry. Having a strong geographic presence is important for a successful organization, but the same is true for all industries.

The business plan should include a detailed analysis of the potential customers. It is important to look beyond the local market to identify the competitors in the area. The company should also consider the opportunity to expand into neighboring areas. While the company is well-established in its domestic market, it lacks international experience and hasn’t developed a global brand. In a competitive environment, an opportunity should be the first priority……………………

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