Skype in the Voice-over-IP Industry: Commercially Viable Blue Ocean Case Solution

This case focuses on industry Skype Voice over IP (VoIP). His candidacy has created this exceptional tool for users worldwide Skype has become a verb – to “skype” someone is calling someone using the Skype application. However, despite the explosive growth in demand, the company was not profitable in four of the past to its acquisition by Microsoft in 2011 five years. Case allows participants to deepen their understanding of Blue Ocean Strategy by applying first-hand the concepts and tools of the sequence of blue ocean strategy.
by
W. Chan Kim
Katrina Ling,
Jee Eun Lee,
Renee A. Mauborgne
Source: Insead
10 pages.
Date Posted: February 25, 2013. Prod #: INS257-PDF-ENG
Industry Skype Voice-over-IP: An Ocean Blue commercially viable? Case Solution

Skype in the Voice-over-IP Industry: Commercially Viable Blue Ocean Case Solution
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