Sinofert Holdings Limited, most complete fertilizer company in China, aims to improve the profitability of the urea sector. The company has invested much time and money, but still losses recorded in 2007 and 2009 and only a small profit in 2008. Sinofert both urea production and purchases from outside vendors, and distribution to the provinces. Manufacturing costs, transportation costs, market prices, forecasts of demand and production constraints are known. Optimal allocation scheme using linear programming can be compared with the value determined by the management plane Sinofert. The substantial increase in profitability is possible, despite the optimization reveals some problems with the constraints of the contract. If the company is the return on the urea sector, which needs a new look and a change in the way we do business. Director company analysis has been asked to examine the urea sector and make recommendations to improve profitability.
by
Peter C. Bell,
Mehmet Begen,
Duan Changshan,
Fiona Yiu,
Jeremy Cheng
Source: Ivey Publishing
6 pages.
Release: September 19, 2013. Prod #: W13398-PDF-ENG
Sinofert Holdings Limited: Case planning solutions urea distribution
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