Siemens Medical Solutions: Creating a Customer-Focused Organization for Solutions Marketing Case Solution

Siemens Medical Solutions (SMS) offer innovative products and systems, clinical solutions and services for medical professionals. His latest project, a transformation of hospital records and digital processes, experienced significant delays that had damaged the relationship with the customer. Management believes that the problem is that the SMS did not use the right approach for the organization and process solutions marketing. Those responsible for the timely completion and successful executives project delivery must now agree on a different recommendation.
by
Mohanbir Sawhney,
Shankar Balakrishnan,
Maryam Balali,
Brit Gould,
Steven Stark
Larry Xu
Source: Kellogg School of Management, Northwestern University
26 pages.
Publication Date: October 1, 2007. Prod #: KEL409-PDF-ENG
Siemens Medical Solutions: Creating a customer-centric solution for the case of solutions marketing organization

Siemens Medical Solutions: Creating a Customer-Focused Organization for Solutions Marketing Case Solution
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