This Case is about  DESIGN

PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0011-HCB-ENG
Siemens Energy (in 2010) How to Engineer a Green Future case solution

The worldwide opinion towards energy has focused on reducing fossil fuel reliance. This move to alternative energy represents a chance for the world’s biggest energy technology firms, including Siemens, to lead the future with a disruptive innovation. Siemens Energy has a hand in all these technologies with its best focus in solar and wind, even though the time has come to select which option it is going to focus on to interrupt the business. This choice comes down to expecting the most successful technology for the future. Should it be able to restrict its danger, Siemens wait to get a smaller firm with an advanced merchandise? Or, should Siemens partner with opponents despite poor history?

 

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