SHORTENED TITLE UP TO 50 CHARACTERS Case Solution
The product is related to the savory snacks food which are the Potato Chips. The Chips are having 3 different flavors Salted, Spicy and Cheesy. As the people are fond of eating snacks and consume them in their daily diet. We are going to launch product which is hygienic, made with natural ingredients and possesses the premium quality. The prices are affordable and satisfies the craving of people. The potato chips are the favorite of everyone from the child to aged people.
There are some attributes which can be the identity of the product and create the differentiation with other existing potato chips in the market.
The Price is the main attribute which attracts the customer because a customer wants best quality of the product in reasonable price. The Potato chips are having the reasonable price which everyone can easily afford and enjoy their snacks.
The Quality is the other main attribute which makes the product popular and preferred by the customer. The quality must be premium and must meet the consumer’s need. It should be pf higher standard. The Potato Chips is the best quality product which is designed according to the demand of customer.
Taste matters a lot while launching any product. If the taste is good, it will attract the customer and they will always prefer the product. The Potato chips has the best taste which fulfills the craving of customers and they will always prefer our product.
Flavor is the most important factor as well because it must be according to the likeness of the customer. The Potato chips consists the flavors which are mostly preferred by the customer like salted, spicy and cheesy.
The attributes are consists of 3 levels which are according to the particulars
3.1 Levels of Price
The price is composed of 3 levels according to the packaging size. The prices are leveled on small, medium and large sizes. The small has the price of $1, medium $3 and large $5.
3.2 Levels of Quality
There are 3 levels of quality in the product which are acceptable, appropriate and aspiration. The acceptable is lowest and minimum quality in the product. The appropriate is according to the customers’ demand and the aspiration is beyond the demand and expectations of the product.
3.3 Levels of Taste
The taste level is consists of 3 categories. There are salty, spicy and cheesy taste which are made with the aromatic and natural ingredients
3.4 Levels of Flavors
The level of flavors in Potato Chips are normal, medium and spicy. The normal flavor is with the light spices medium is with moderate and spicy is with hot and spicy taste……………………..
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