This Case is about CUSTOMERS
PUBLICATION DATE: May 05, 2009 PRODUCT #: 909A11-PDF-ENG
Shoppers Stop - Targeting the Young case solution
Alongside the backdrop of an aging demographic, particularly among states in Europe and North America, India had an edge of a mostly youthful people. Thirty-five per cent of Indian were under 35 years of age under 15 years old and 70 per cent – a profile likely to stay so for the next two decades. Subjects of discussion include: Is there a danger in targeting the youthful for an adult business? Is there a hazard in not targeting the youthful? What should Shoppers Stop do if it were to grab the chance? What’s the section that is addressable? Will tweaking the present strategy or is a change in strategy needed do?