This Case is aboutÂ MARKETING
PUBLICATION DATE: March 31, 2015 PRODUCT #: W14741-PDF-ENG
Sherry's Growth Hurdles of a Hobbyist Turned Entrepreneur case solution
Based in Delhi, India, Sherry’s Bakery (Sherry’s) confronted a host of challenges at the four-year stage in its operations, with problems associated with company growth and cost management, direction and fund procurement. The company had slowly grown from a hobby predicated on a love of baking into a home based company that demonstrated tons of possibility for increase.
The owner needed to formulate a communication and promotion strategy for her company since she desired to turn Sherry’s into a full-fledged bakery instead of just running from her kitchen. Subhadip Roy and Subhalaxmi Mohapatra are affiliated with Indian Institute of Management Udaipur.