Sher-Wood Hockey Sticks: Global Sourcing Case Solution

In early 2011, the leaders of the manufacturers stick venerable Canadian Hockey Sher-Wood Hockey (Sher-Wood), pondered the possibility of moving the rest of the high-end business and manufacture composite hockey Palo PORTER its suppliers China. Sher-Wood has lost market share, while sales prices continued to decline. It is outsourcing the production of iconic Canadian hockey sticks manufactured in China to help Sher-Wood to significantly stimulate demand? Is there another option?
by
Paul W. Beamish,
Megan (Min) Zhang
Source: Ivey Publishing
11 pages.
Date Posted: February 13, 2012. Prod #: W12669-PDF-ENG
Hockey Sticks Sher-Wood: Global Case Solution Search

Sher-Wood Hockey Sticks: Global Sourcing Case Solution
Share This