This Case is about ENTREPRENEURSHIP
PUBLICATION DATE: February 13, 2012 PRODUCT #: W12669-PDF-ENG
Sher-Wood Hockey Sticks Global Sourcing case solution
In early phase of 2011, the senior executives of the esteemed Canadian hockey stick maker, Sher-Wood Hockey (Sherwood), were pondering whether to transfer the rest of the organization ‘s high end composite ice hockey and goalie stick creation to its suppliers in China. SherWood was losing market share as retail costs continued to drop. Outsourcing the creation of the iconic, Canadian-made hockey sticks to China help Sherwood to increase demand substantially? Was there any other option?