This case is about SOCIAL ENTERPRISE
PUBLICATION DATE: October 01, 1997
Share Our Strength and American Express: Developing Marketing Alliances (B)Â Case Solution
Focuses on Share Our Strength (SOS), a national non-profit anti-hunger organization; This case examines various decisions confronted by SOS associated with the establishment of promoting ventures with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI). The particular alliances include two corporate sponsorship choices, Taste of the Country (TOTN) and Dine Across America (DAA), and one cause-related marketing venture, Charge Against Hunger (CAH). This case discusses how the development of cause-related marketing partnerships with AMEX fueled the growth of SOS. As a result SOS looks to further expand eatery participation and develops a brand new partnership with RUI. They then look to Amex again as a sponsor to enlarge the DAA program nationally. The student must evaluate this partnership as well.
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