This Case is about ACCOUNTING
PUBLICATION DATE: November 02, 2011 PRODUCT #: HKU966-HCB-ENG
Shanghai Interior Automotive Door System Running a Manufacturing Operation in China case solution
Shanghai Inteva Automotive Door System Co. Ltd (once Shanghai Delphi) was a top player in China’s automotive component sector with a 30% market share. However, between 2007 and 2009, it failed to meet its profit goals for three straight years. Several factors led to this failure, some internal and some correlated with all the challenges of working in an emerging market. It must begin making its objectives if Shanghai Inteva is to remain competitive.