This case examines the role that MTV, with its heavy diet of music and multimedia works by young theater-based general contents for distributing the PSAs to contain the scourge of HIV / AIDS in the world. In particular regions of Africa, affecting the heavy disease emphasizes its efforts in several emerging markets. MTV has developed a PSA DNA claims are vital for high-risk customers. As the core of the strategy of a company with profit as the MTV? What multinational game to help develop the infrastructure of care “soft” health in these emerging markets can continue?
by
Tarun Khanna,
Sonali R. Bloom,
David E. Bloom
Source: Harvard Business School
28 pages.
Release: Aug 28, 2008. Prod #: 709429-PDF-ENG
Sex, Drugs and Rock ‘n Roll: The MTV approach to the fight against the solution of the HIV / AIDS
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