Serena and Lily three difficult situations faced by Lily Kanter, CEO, Serena and Lily, a home business box luxury items are described. The first bullet implies Calfee Marta, one of the oldest and most dedicated employees Lily. As the business grows, Marta assume increasing responsibilities, but it soon becomes clear that his title, clearing the field are greater than their actual capacity, and Lily must determine how to reduce or stop one of his most loyal employees and trust. In the second bullet, Lily is a member of the investor / board whose style extremely difficult and conflicting ideas about the strategic direction of the company abrasive threaten seriously hamper the progress of society. Finally, Lily tries to recruit a highly valued consultant for a permanent position in the company, but must find a way to compete with anti-lucrative offers a popular retailer.
by
H. Irving Grousbeck,
Sara Rosenthal
Source: Stanford Graduate School of Business
9 pages.
Date Posted: April 10, 2012. Prod #: E438-PDF-ENG
Serena and Lily Case Solution
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