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SecondMarket – Providing Liquidity for Shareholders of Privately Held iContact Case Solution & Answer

In 2011, SecondMarket was an online platform that facilitated the secondary trading of illiquid assets, including shares in private companies. This case explores the reasons for the decline in small cap IPOs U.S. from the 1990s to the 2000s and how the emergence of SecondMarket provided liquidity to private companies like iContact, an email marketing and social software-as-a-service company [SaaS].
by
William A. Sahlman,
Ramana Nanda,
James McQuade
Source: Harvard Business School
26 pages.
Date Posted: November 10, 2011. Prod #: 812072-PDF-ENG
SecondMarket – provide liquidity to shareholders disputes cases iContact Limited Liability

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