Search Engine Optimization: Note for Marketing Managers Case Solution & Answer

This short note is intended for professional and / or non-technical marketing learners. The paper discusses the value of search engine optimization (SEO) and its concepts and tactics that can help optimize the performance of online search key. If this tactic a brand, customers (and potential customers) applies the use of search engines like Google, Bing, Yahoo and Ask.com are more likely to find factual information on the brand and its products. Several examples are used to highlight these strategies in use, and to illustrate what happens when they are ignored.
by
Michael A. Stanko
Source: Ivey Publishing
5 pages.
May 13 2013: release date. Prod #: W13189-PDF-ENG
Search Engine Optimization: Note to marketing directors Case Solution

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