This Case is about MARKETING
PUBLICATION DATE: May 13, 2013 PRODUCT #: W13189-PDF-ENG
Search Engine Optimization Note for Marketing Managers case solution
This simple, nontechnical note is geared toward advertising professionals and/or those in training. The note investigates the worth of search engine Optimization (or SEO), in addition to its essential notions and a few of the strategies that will help optimize on-line search performance. If a brand uses these strategies, customers (and prospective customers) using search engines like Google, Bing, Yahoo and Ask.com could be much more likely to locate powerful advice about that brand and its own products. Several practical examples are used to exemplify what the results are when they are blown off, and to emphasize these strategies in use. Writer Michael A. Stanko is affiliated with North Carolina State University.