This Case is aboutÂ COMMUNICATION
PUBLICATION DATE: December 31, 2011 PRODUCT #: IES422-PDF-ENG
Search Engine Marketing (SEM) a case solution
Search engines are shop windows, marketing our business and giving exposure to our products. Not to make great use of them is to overlook a chance to establish sales and brand. When a user runs a search, the search engine shows the results it considers important. On the one hand, it shows “all-natural” or “natural” results. These appear in the midst of the results page and aren’t paid for by the firm. Search Engine Optimization techniques are used to optimize this type of result. On the flip side, it shows results that are paid.