Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (A) Case Solution

Described the retailer-supplier negotiations Frey farms produce in its growth from a small supplier of earth to become a supplier of Wal-Mart, the world’s largest retailer. The (A) implements three cases negotiations Sarah Frey Talley agricultural products to sell to Wal-Mart, the management of price expectations during a difficult season of growth and address the problems of co-management. (B) case describes the strategies, tactics and results of these negotiations, and a broader view of the protagonist in a general approach for the retailer-supplier negotiations.
by
James K. Sebenius,
Ellen Knebel
Source: Harvard Business School
7 pages.
Release Date: November 8, 2006. Prod #: 907003-PDF-ENG
Sarah Talley and Frey Farms produce: Negotiating with Wal-Mart (A) Case Solution

Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (A) Case Solution
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