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SAP: Establishing a Research Centre in China Case Solution & Answer

This Case is about INTELLECTUAL PROPERTY, MARKETING, OPERATIONS MANAGEMENT, RESEARCH & DEVELOPMENT, TALENT MANAGEMENT, TECHNOLOGY

PUBLICATION DATE: February 19, 2009 PRODUCT #: HKU817-PDF-ENG
SAP Establishing a Research Centre in China case solution

Leading innovation services from around the world are getting in China to develop research centres, take advantage of China’s distinct scenario of quick development and big production base, and scooping up skill from China’s leading universities. SAP, the world’s biggest application software application service, just recently got in China to develop one of its unique innovation research centres, SAP Research. There is issue that finding in Shanghai, far away from the ingenious hotbed of universities and other innovation research centres that have actually set up store in Beijing, was the incorrect option for SAP in China. Exactly what would be needed for SAP Research China to be an important factor in SAP around the world development network?

 

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