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SANY: Going Global Case Solution & Answer

April 17, 2012, was a special day for SANY Group and its founder Liang Wen’gen. Headquartered in Changsha, SANY Group became two decades from a small factory of welding equipment in 1989 to a leading manufacturer of construction equipment around the world with five industrial parks in China, 5 R & D and manufacturing base in the United States, Germany, India, Brazil and Indonesia, and 21 sales companies worldwide. Sany Heavy Industry Co., Ltd. (SANY), principal subsidiary of Sany Group, operating in the field of construction equipment and was number six in 2012 vector yellow and International Development, a ranking of the largest manufacturers of construction equipment Worldwide .
by
Rajiv Lal,
Stefan Lippert,
Nancy Hua Dai,
Deng Di
Source: Harvard Business School
27 pages.
Date Posted: November 11, 2012. Prod #: 513058-PDF-ENG
SANY: Going Global Case Solution

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