A Spanish company must decide whether to develop in the fragmented European market for consumer credit and must make important strategic decisions of the organization amid the global economic downturn that followed the United States in 2007 credit crisis. Since 2002, the branch of consumer credit in the Spanish banking group Santander, Santander Consumer Finance (SCF) had become one of the largest European consumer credit companies to capture the recent growth in Europe in the the consumer credit market. In a context of growing concern about the sustainability of debt levels of households in Europe and the United States in 2008, the new CEO, Salarich Magda Fernandez de Valderrama, had to decide whether it was good time to develop or whether the Instead, it should focus on consolidation. She also facing important strategic decisions of the organization. What functions should be left to national subsidiaries to decide who should be centralized at the headquarters? What processes should be standardized, and went to local initiatives?
by
Gunnar Trumbull,
Elena Corsi,
Andrew Barron
Source: Harvard Business School
28 pages.
Release: September 17, 2010. Prod #: 711015-PDF-ENG
Santander Consumer Finance Case Solution
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