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Sanatkada: Giving Wings to Dreams Case Solution & Answer

Sanatkada is a selling point of handicraft, traditional clothing and hand-woven fabrics. In 2006, Sanatkada was created to bring the people of Lucknow a wide range of crafts from all over India. The output has been appreciated for its exhibitions, social efforts and unique methods of doing business. However, this has not translated into revenue. While the business is a goal Sanatkada founder feels strongly about issues related to the empowerment of women and also brought a nonprofit element to the company. This hybrid model of doing business is difficult to balance. The aim of the operation is working on alternatives that would maintain the spirit Sanatkada founder of Sanatkada, while at the same time allowing your staff and empower social initiatives.
by
Smita Singh
Nikita Kriplani,
Abhinav Anand
Source: Ivey Publishing
15 pages.
Release: September 21, 2012. Prod #: W12209-PDF-ENG
Sanatkada: give wings to dreams solution case

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