Samsung Electronics’s ambition to go beyond a brand to become a house brand of premium lifestyle with its range of smartphones provides an overview of the concept of dynamic capabilities, which leads the management team to keep Cape to achieve predictable results. This case illustrates the trajectory of a company that has reached a point where the sustainability of growth becomes a problem in the heart of the strategic management of growth.
by
Ali Farhoomandr,
Elsha Yiu
Source: University of Hong Kong
25 pages.
Release: July 2, 2013. Prod #: HK1007-PDF-ENG
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