This case is about ASSESSING PERFORMANCE
PUBLICATION DATE: July 09, 2013 PRODUCT #: 814014-HCB-ENG
Sample6 Partnering to Make Food Safer case solution
Tim Curran, CEO of Sample6, a startup biotechnology company increasing a new food safety diagnostics platform, must determine the best way to partner with food industry players. How can he best encourage leaders in this mature business, enhance food safety and to embrace a fresh technology? Also, he confronts several questions associated with advertising, product development, regulatory compliance, and dynamic business tendencies .This instance suggests a review of food safety in America, and targets the tactical aim of transforming food safety from a “necessary evil” to a brand-improving differentiator.
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