Salesforce.com: Creating a Blue Ocean in the B2B Space Case Solution

If a part is a series of blue ocean strategic moves made by salesforce.com in the market for CRM applications (management of customer relationships) is described. Teaching notes explain how the company has created and renewed its blue ocean in value innovation in three product platforms, service and delivery alternately. Slides of the conference offer a visual presentation of the blue ocean strategic moves salesforce.com.
by
W. Chan Kim
Renee A. Mauborgne,
Mi Hee
Jee Eun Lee
Source: Insead
12 pages.
Date Posted: January 28, 2013. Prod #: INS255-PDF-ENG
Salesforce.com: Creating a Blue Ocean in the solution space where B2B

Salesforce.com: Creating a Blue Ocean in the B2B Space Case Solution
Share This