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SaferTaxi: Connecting Taxis and Passengers in South America Case Solution & Answer

SaferTaxi a booking service for taxis in South America must develop its mobilization strategy, ie it must attract sufficient passengers and drivers to make it interesting for the whole service. And passengers have no reason to record if the drivers are available – reluctant to pay for smart phones and services will deliver SaferTaxi less passenger reservations Drivers. Meanwhile, regulators questioned the validity of the taxi booking online in light of regulatory requirements, feel some existing suppliers reserve taxis SaferTaxi threatened by efforts to enter the market. As SaferTaxi attempts to answer these different components, international competition ahead. What should be the founders of SaferTaxi do next?
by
Peter A. Coles,
Benjamin Edelman
Source: Harvard Business School
10 pages.
Date Posted: April 26, 2013. Prod #: 913041-PDF-ENG
SaferTaxi: Connect taxis and passengers Case solutions in South America

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