S T DUPONT – THE RENAISSANCE OF A FRENCH LUXURY BRAND: BUILDING A STRONG BRAND ACROSS ALL TOUCHPOINTS FOR SUSTAINABLE GROWTH Case Solution & Answer

S T DUPONT – THE RENAISSANCE OF A FRENCH LUXURY BRAND: BUILDING A STRONG BRAND ACROSS ALL TOUCHPOINTS FOR SUSTAINABLE GROWTH Case Solution

This case is about  Business

Paris-based S T Dupont is captivated in the manufacture, marketing and sale of luxury items for ladies and guys, consisting of lighters, pens, jewellery, leather items, eyeglasses, watches, belts, scents and official and casual clothes. Having mainly lost its brand identity, S T Dupont suffered till 2006, when a brand-new administration group based in Paris effectively turned the business around with a distinct branding and advertising and marketing method

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