RU 486: The Handling by Roussel-Uclaf of a Double Ethical Dilemma (A) (French) Case Solution

This Case is about Europe

published: 05 Jan 2005

The (A) case highlights the problems that they had to think about in order to produce the choice; specifically, possible ethical issues (consisting of the threat of dispute with executives and workers who resist the involvement of the business on anything associated to abortion); an opportunity of wear and tear of the connection of Roussel-Uclaf with its moms and dad business Hoechst (of Germany), which resisted the item; and extreme public pressure followed by a danger of a boycott that might produce crucial financial losses. Part (C) explains the French expertise with RU 486 and the probabilities of producing the item offered global. It highlights the issues positioned by the achievable advertising of the item in the United States, where the miscarriage problem ranks initially in lots of political programs, and in the Third Globe, where the shortage of medical centers presents a severe danger of misusage of the goods. The case collection was mostly created for a course on service principles; it puts the supervisor in an organization scenario that challenges her or his essential worths, which might or might not vary from the attractions of the company. Provided the range and intricacy of problems it raises (eg; handling tension from public viewpoint and stress in between the company and its moms and dad business and in between the company and its staff members), the case could show to be an important pedagogical resource in numerous other administration courses, consisting of organization policy, worldwide company, organizational behaviour, choice evaluation and employees monitoring.