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Rogers Communications Inc. Case Solution & Answer

The new president of Rogers Communications and Executive Officer (CEO) is studying the future possibilities of the company that now controls the growth. The CEO took the reins Rogers at a high point – that was a force to be reckoned with in all areas of telecommunications, including radio, television, internet and landline. However, competition in the industry has also reached record levels and innovations were abundant. The CEO knew that to succeed in developing the strategic direction of Rogers for the future, I would have to make a series of commitments that require a solid understanding of the competitive environment and the future of the industry. The case provides the following questions: (1) Rogers can afford to be a leader in four product areas: WiFi, TV, Internet and home phone? (2) In case of Rogers to keep the industry trend to offer quadruple play? (3) In cases where you are willing to drive and where you should be willing to lag behind its competitors? (4) If Rogers thinks about her future as a four (or less) independent companies or as a business? (5) If Rogers thinks of entering markets in which there is currently a strong presence? (6) How auxiliary enterprises, such as the media are part of the future of Rogers? (7) How Rogers has the financial flexibility to adopt strategies for the future? In making these concessions, Rogers will explore the strengths and weaknesses of the resources that enable them to acquire a deep understanding of their competitive advantage. Understand your competitive advantage will help you make decisions about future investments in resources leading to Rogers industry. Whoever believes that compromising Rogers, the results should help Rogers continues to outperform its competitors by maintaining gross margins in the 20 percent and greater range.
by
Ariff Kachra,
Kevin Melhuish
Source: Ivey Publishing
28 pages.
May 10 2011: release date. Prod #: W11087-PDF-ENG
Rogers Communications Inc. Case Solution

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