River Bend Trading: Navigating Rough Waters Case Solution & Answer

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This Case is aboutÂ CRISIS MANAGEMENT

PUBLICATION DATE: October 01, 2011 PRODUCT #: NA0182-HCB-ENG
River Bend Trading Navigating Rough Waters case solution

The case challenges students to come up with a turnaround strategy for a small town retail company following the decline of a leading provider. The pupils must produce a retrenchment strategy (i.e., price and strength decreases) and a retrieval strategy to reconstruct the core company and develop the next possibilities (i.e., adjacencies). It absolutely was February 2009 in Columbus, Montana, people 2,000. Silversmiths made rodeo prize belt buckles, silver jewelry, and other western products in Columbus. In 2006, the sales of RBT peaked at $485, 951 determined to sell directly to customers over the web. In January 2007, it revoked the dealer standing of RBT. Lois devastated and Mary assessed their choices, however they were not able to counter the loss of Silversmiths’ products with new products. With the start of the downturn in 2007, RBT’s sales plummeted. In November 2008, Mary told Lois, “The company is expiring. It can’t be handled by me. I am out of here! RBT’s 2008 sales dropped to $220,023, as the downturn took its toll on local companies as well as the tourist trade.â€