This Case is about ENTREPRENEURIAL MANAGEMENT, IPO, MERGERS & ACQUISITIONS, TECHNOLOGY
PUBLICATION DATE: November 18, 2004 PRODUCT #: 805032-PDF-ENG
CEO and the creator of a CRM software startup must decide between an attractive acquisition offer as well as the opportunity to go to the public. This case study discusses the advancement of the business that include a long discussion of entrepreneurial bootstrapping in addition to an aborted IPO effort in 2000.
The fundamental question is whether the business will create more value by joining a bigger organization or by remaining independent.