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RevenueWire.com: Growing in a Competitive Affiliate Industry Case Solution & Answer

After three years of rapid growth in a relatively young industry, membership and payment processing RevenueWire.com company was operating in a very different environment. Sales growth in the business of affiliate network service has stabilized, and controls Q1 2010 were exactly as the first quarter of 2009. New competitors, low barriers to entry, and tea affiliate for some growth opportunities in the industry market. Despite these conditions, business owners have set ambitious revenue targets for 2010-2012. The Executive Director shall evaluate growth options, including new markets and new products to determine how to meet your goals. Because RevenueWire.com competitors take place in private, there is little public information about the state of their finances or the size of the various markets. The Director General has learned to use surrogate data to assess the market and make strategic decisions, and the students have to do the same to develop an effective three-year plan that will hit or exceed the expectations of the owners. The case exposes students to decision making in a society dominated by private companies in the industry worldwide. It also exposes students to the industry of affiliate marketing from the perspective of an entrepreneurial company that acts as an intermediary between merchants and affiliates. The many challenges faced by an intermediary in an industry that includes not only legitimate traders, but also a wide range of crooks and fake products described herein.
by
Rebecca A. Grant
Source: Ivey Publishing
16 pages.
Date Posted: April 12, 2011. Prod #: W11054-PDF-ENG
RevenueWire.com: Growing up in a solution affiliate industry competition case

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