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Resilience: Continuous Renewal Of Competitive Advantages Case Solution & Answer

Even in these tough economic times, the performance of the company always returns to the competitive advantages of a company. Thereafter, how companies can maintain a competitive advantage in the long term, particularly in the increased competition? In addition to the answer already made that innovation is essential to the survival of the organization, we believe that the process of innovation and how companies manage what constitutes the basis of a resilient organization. Our research shows that innovation processes of the organization take three main forms: Innovative, proactive and reactive advance. It is the anticipation innovative resilient organizations emerge. Here, the elastic, not only to anticipate the needs of buyers, but do so by creating an orientation of innovation in organizations of corporate culture. This culture-based orientation goes beyond any specific innovation, directs leaders to create an organizational culture that is receptive to new ideas and changes that occur. Here, the competitive advantage is not so much innovation in itself, but the ability of the organization to continuously create innovations based on the competitive advantages.
by
Eduardo de Oliveira Teixeira,
William B. Werther Jr.
Source: Business Horizons
10 pages.
May 15 2013: release date. Prod #: BH533-PDF-ENG
Resilience: continuous renewal of the solution box Benefits competition

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