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Research in Motion: Sincerely a RIM Employee (B) Case Solution & Answer

The June 30, 2011, Research in Motion (RIM) co-CEO Jim Balsillie and Mike Lazaridis, unexpectedly found themselves facing a serious public scrutiny, not competitors, market analysts or consumers, but one of their leaders. In an attempt to make their voices, a high-level RIM anonymity sent an open letter to Balsillie and Lazaridis in letter, but the letter was sent to the vendor tech news Boy Genius Report online (BGR) listened. BGR to verify the identity of the source employed by RIM, the entire contents of the letter were presented in an article online BGR, which is spreading rapidly in the mainstream media. The detailed contents of the open letter, open criticism always different direction RIM, product development and employee culture. In addition, the employee also offered a personal vision and outlines specific actions to improve RIM and hoped that the company regain its dominant position, both as a leader in the industry measures. In a year that RIM and pressures experienced declining market share, the attempts of the products and the depreciation rates failed, Balsillie and Lazaridis needed to understand how to meet the demands of public action letter, but especially how to communicate to RIM employees internally.
by
Jana Seijts,
Paul Bigus
Source: Ivey Publishing
5 pages.
Date Posted: April 24, 2012. Prod #: W12915-PDF-ENG
Research in Motion: Honestly, an employee of RIM (B) Case solution

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