Research and sampling Case Solution
Answer 3 (b):
Introduction of the survey:
We are extremely regretful for your inconvenience and rather thankful of you for taking out the time to answer questions regarding the sample. We guarantee that it won`t take much of your time and once again thanks for your co-operation.
Q1) Do you purchase nutrition bars?
Q2) How often do you purchase nutrition bars?
|Once every two weeks (3)|
|Once every three weeks (4)|
|Once a month (5)|
|More than a month (6)|
|I donâ€™t buy at all (7)|
If the answer to Q1 is No or 6, 7 are selected in Q2 then end the survey by showing the closing window.Â If the answer is otherwise then proceed to the next stage of sampling.
The closing window should thank the client for his co-operation and sharing of valuable time.
The qualification window should show the ending of the first stage of the survey and the commencement of the second stage of the survey.
Q3)which nutrition bar brands do you most frequently consume?Â
Randomize rows.Â Keep others anchored last.
|Frequently purchased brands
(Select up to three)
|Clif BarÂ® (1)||O||O|
|KIND BarsÂ® (2)||O||O|
|Nature ValleyÂ® (3)||O||O|
|Balance BarÂ® (4)||O||O|
|Luna BarsÂ® (5)||O||O|
|Quest Barsâ„¢ (6)||O||O|
|Other 1 (Please specify: ______ ) (8)||O||O|
|Other 2 (Please specify: ______ ) (9)||O||O|
Q4)Please allocate the points upon the characteristics that you prefer while consuming the nutrition bars of various brands.
|Nutrition bar characteristics||Allocation
(Must equal 100 points)
|Level of protein (1)||___|
|Level of carbohydrates (2)||___|
|Number of calories (3)||___|
|Level of fiber (4)||___|
|Level of healthy fats (5)||___|
|Organic ingredients (6)||___|
Q5)Please rank the top five ingredients that you like in nutrition bars with 1 being your favorite ingredient.
Randomize rows.Â Keep other anchored last.
|Ingredients||Top 5 Ingredients
(Use a ranking of 1 as your favorite)
|Sunflower seeds (4)||___|
|Chia seeds (5)||___|
|Pumpkin seeds (6)||___|
|Goji Berries (7)||___|
|Bacon bits (15)||___|
|Pumpkin spice (19)||___|
|Other (Please specify)Â Â Â Â Â Â Â Â Â Â (23)||___|
Q6)Are you aware of customized nutrition bars online?
If yes then proceed to question Q7 otherwise Q8.
Q7) Please select the custom nutrition bar brands that you know.
|Select all that apply|
|Element Bars (1)||â–¡|
Q8)How likely are you to purchase nutrition bars online?
|1 â€“ Very Unlikely||2||3||4||5||6||7 â€“ Very Likely|
If the answer is 1 to 3 of question 8 then end the survey however; if the answer is from 4 to 7 then proceed to the next stage.
Q9) Would you participate in a Bar of the Month club?Â Please note that:
- A box of 12 featured nutrition bar(s) would be delivered to your doorstep each month
- The monthly box would consist of a variety of seasonal / rotating flavors…………………
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