Renault and Nissan – A Marriage of Reason (Chinese) Chinese Case Solution

This case is about Strategy

published: 06 May 2008

Abstract:

In 1999 Renault obtained 36.8% of Nissan, the Japanese distressed cars and truck producer. This case explains the effective combination procedure that caused the healing of Nissan.

 

Pedagogical Goals:

Strategic acquisitions and alliances. The reasoning for international alliances. Incorporating acquisitions.

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