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Redirecting Direct Selling: High-Touch Embraces High-Tech Case Solution & Answer

This Case is about  MARKETING

PUBLICATION DATE: May 15, 2012 PRODUCT #: BH478-PDF-ENG

Redirecting Direct Selling High-Touch Embraces High-Tech Case Solution

Direct selling, defined with no fixed retail location as a sales route, was established on the assumption of leveraging a person ‘s social networks. Including social media is redirecting this business; here, the challenge lies in supplying the advantages of face to face selling, augmented by social networking. An evaluation of the Direct Selling News ‘Global 100 Top Direct Sellers’ established that Facebook, YouTube, and Twitter represent the most normally employed social networks in the industry.  Consumers are the most famous objective for social media, followed by communities and providers. Social media certainly will end up even more significant later on, and has developed as a driver of strategy. Enhanced customer relationships are developing by responding and listening to anxieties. The foil made by social media is improving ethical organizational cultures and trust. Eventually, consumer brand communities are appearing that increase brand value.

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