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redBus: The Next Step for Growth Case Solution & Answer

Redbus has been very successful in structurally attractive, fragmented and not transparent for private bookings bus trip through the introduction of a technological platform to bridge the gap between supply and demand in the real time market. This platform technology connects bus operators, travel agencies and bus travelers in a transparent and seamless. Redbus is considered an agent of change in the industry transformation that has changed the industry dynamics of bus travel booking using a disruptive business model to eliminate points of bus operators and passengers greater comfort and pain and efficiency. This case study examines the evolution of the business model of the company and believes Redbus next stage of growth. Should extend beyond the Indian market receptive to Western and Asian markets, diversify its service offerings to include air travel, hotels and packages, or just continue to focus on what you do best?
by
Sandeep Goyal,
Amit Kapoor
Mr. P. Jaiswal
Source: Ivey Publishing
15 pages.
May 15 2013: release date. Prod #: W13193-PDF-ENG
Redbus: The next step in solving the cases of growth

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