Red Star Furniture Group Co. LTD., Spanish Version Case Solution

This Case is about GROWTH STRATEGY

PUBLICATION DATE: February 28, 2014

Founded during 1986, Red Star had actually ended up being the top outlet store in China to get furniture and house devices items (restroom, lights, fabrics matches, and so on). Business design for Red Star was really to supply sufficient area for suppliers (that leased the area) in great shopping center centers, well created and geared up (parking, transport, services) situated in crucial establishing zones for Chinese growing cities. In the very first 27 years, Red Star had actually opened up 115 shopping malls within 85 various cities. With capability to introduce up so 10 brand-new shopping centers each year, Red Star anticipated to meet 200 shopping centers by 2020.

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