Red Force Labs: Securing Online Transactions at What Price Case Solution

The market for security solutions is highly fragmented, with no dominant players in the market. Yash is in a situation in which the banking sector in India is awakening to new cybersecurity threats. To communicate the value of their products create, you need to identify the value drivers in the banking space, calibrate this value and reach a price plan that can effectively capture this value. You should also make a plan to implement the product, part of which is to identify partners that help make the market a success.
by
Sreelata Jonnalagedda
Source: Indian Institute of Management Bangalore
12 pages.
Publication Date: August 1, 2012. Prod #: IMB377-PDF-ENG
Laboratories of the Red Army to secure transactions online, at what price? Case Solution

Red Force Labs: Securing Online Transactions at What Price Case Solution
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