This Case is about IT, MARKETING, PRICING
PUBLICATION DATE: August 01, 2012 PRODUCT #: IMB377-PDF-ENG
The advertisement for security solutions is extremely fragmented with no overriding players in the industry. Yash locates himself in a predicament where the Indian banking industry is about waking up to the emerging dangers of cyber security. To be able to convey the worth that his merchandises create, calibrate this worth, he will have to recognize the value drivers in the banking space, and develop a pricing strategy which could efficiently capture this value. He will also be required to make a blueprint to roll out his merchandise, part of which includes identifying partners who will help to make the commercialization a success.