Red Bull spends about 40% of sales in the market, sponsored largely related to extreme sports events. This case provides a framework for evaluating marketing strategy market Red Bull energy drinks increasingly populated.
by
Paul W. Farris
Source: Darden School of Business
3 pages.
Release Date: December 20, 2011. Prod #: UV5791-PDF-ENG
Red Bull Energy Drinks 2010 gVirt_NP_NN_NNPS __ <__ Case Solution
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