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Reading the Signs of Your Customer Value Case Solution & Answer

Sometimes companies make marketing decisions in the short term without understanding the long-term implications for their clients. A company that knows the value of your customers may exceed the uptake of low-value customers or pursue activities that have little influence on the behavior of customers can focus on revenue without the acquisition and retention into account costs. In this article, the author explains how to design and implement? Equity implement a client dashboard that will determine exactly where the company wins and loses value. A good customer service dashboard equity is not just for professional sales and marketing, but also for managers, boards of directors, investors and creditors, sales and marketing expenditure is linked to the overall financial performance.
by
Julian Villanueva
Source: IESE Insight Magazine
6 pages.
Release: June 15, 2013. Prod #: IIR098-PDF-ENG
Reading the signs of the value of appropriate customer solution

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