Re-Defining WSGN’s Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries Case Solution

WGSN is the world’s biggest fashion pattern forecasting firm, providing services to 95% of the Fortune 500 fashion brand names. The case analyzes the function of design in fashion by focusing of the material it offers to fashion designers, executives, purchasers and merchandizers.

WGSN covers all elements of the fashion calendar from the compilations to the catwalks, from advertisements to in-store screens. The case likewise takes a look at a space in WGSN’s worldwide existence, the French market, where regional rivals protect their market share with a mix of pattern books and online information.

This case is about SALES

PUBLICATION DATE: December 15, 2016

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