Rank Xerox (A) : Global Transfer of Best Practices Award winner Prize Winner Case Solution

This case is about Strategy

published: 01 Mar 2004


International Transfer of Best Practices Carlos Camarero led Rank Xerox’s Wave C effort. Wave I (to enhance incomes) succeeded and Wave II (to redefine sales procedures) was frustrating. Carlos organized to go over with Rank Xerox’s Handling Director (Bernard Fournier) Wave I’s success, Wave II’s failure, and lessons found out about best-practice transfer.


Pedagogical Goals:

The case shows problems related to best-practice transfer within a company. It supplies an example of exactly what “understanding” is (e.g., understanding concerning best practices established in various areas) and spotlight issues with understanding administration (e.g., how can companies spread out recognized understanding to completely benefit from it).

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