The clothing industry has had a bad rap, with the fact that it is more difficult for a man to shop for clothing, than for a woman to do so. One reason for this was because women usually know exactly what they want before they walk into a store. However, this could not be further from the truth.
Men are more willing to try out different things than women are. They do not believe that something will work if they have not tried it yet. Therefore, one needs to be willing to make adjustments.
That is why Quincy cases solution made a very bold move. Instead of keeping the same clothing and serving the same type of customer, they switched it up a bit and changed the look of the clothing. What they did was introduce a new line of clothes that were more masculine and sporty. Not only did they have men’s clothing, but they also had fashion jackets, jeans, shorts, and shirts.
Men have always been interested in clothing that would match the look of their natural sense of style. Their natural state of vanity is so strong that they are happy to let others know it. Of course, men who work or play sports or who work a lot will dress up according to their own personal style.
In today’s society men like to dress up according to what the famous or noteworthy person does. The most famous of course is the president of the United States. Other men that are well known and people to watch are the team captains of both the NBA and NFL.
This is where the Quincy apparel case study solution did something that very few other clothing companies have done. They went out and made changes. They listened to what the customer wants and then they took action.
Of course, there are rules that need to be followed when changing a certain aspect of a business or even changing how a business does business. However, the company did not ignore them. It simply went a different route.
Men love to be in control of their image. They want to feel good about themselves. So in order to make sure that they look their best while still maintaining a certain level of self-confidence, they need to be able to trust their clothing.
The Quincy apparel case study solution listened to the customers and made adjustments. Men and women can now shop with a small degree of excitement. Of course, this was not a new concept, but the way they were able to do it really changed the world of men’s clothing.
Men’s clothing industry and the retailers in that industry did not know that they had a problem until the company came out with their bold plan. In fact, most retailers did not know how to adapt to the changes at all. They actually had a hard time adapting to the fact that the company had changed their clothing. At first, they were a little bit upset, but soon realized that this was good for them.
The clothing industry changed because it had to change. Men and women need to be treated as individuals and not as a gender. That is not how the world is and the clothing industry can not afford to wait around for that to change. happen.