Qingdao TGOOD Electric Corporation Case Solution

Founded in 2004, TGOOD is now the largest developer and producer of specialized processing and distribution cabinet-in China, with main products of the cabin with ocean energy equipment type supplemented with internal electrical panels, provided primarily for railroads, coal mining and power industries. In 2001, President TGOOD Dexiang Yu took a dozen of his young colleagues to resign from public enterprises and dive into the market. In 2011, riding on the huge wave of construction of railways and fight painfully TGOOD China has gone from being an unknown company of 20 people and 8 million yuan assets in a growing company with net assets of more than 1.1 billion yuan, annual turnover of more than RMB 600 million and employs around 1000. In September 2009, TGOOD was the first company in China to negotiate on the Shenzhen Stock Exchange GEM. At the same time, Yu Dexiang designed in its particular form of coherent and complementary business team and the team of key employees. In 2011, due to increased downward Minister of Railways Liu Zhijun for reasons of corruption and serious accident HSR occurred in June 2011, China has slowed railroad construction causing a major setback TGOOD development. This case was written at a time when TGOOD began to adjust its industrial structure and Yu Dexiang meditating on the strategic direction of the “second launch” of the company and the new job of team building.
F. Warren McFarlan,
Zheng Xiaoming,
Chen Hao,
Hong Zhang
Source: University of Tsinghua
21 pages.
Release Date: October 30, 2012. Prod #: TU0035-PDF-ENG
Case Solution TGOOD Qingdao Electric Corporation

Qingdao TGOOD Electric Corporation Case Solution
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